THE PURPLE COW {La mucca viola} Abstract . Farsi notare (e fare fortuna) in un mondo tutto marrone. Per "mucca viola" si intende qualcosa di fenomenale, inatteso, entusiasmante e assolutamente incredibile. Seth Godin in questo testo spiega come mettere una "mucca viola" in tutto ciò che facciamo e in tutto ciò che creiamo per ottenere una soluzione che non passi inosservata. Tags : #socialmedia #marketing #SMM #tribe 1. Seth Godin Seth Godin, is a well-known lecturer, best-selling writer, change agent and tireless innovator. Seth Godin could be called the typical entrepreneur of the information age. He has founded several successful companies and collaborates with Fast Company magazine. Instead of producing goods or services, he focuses on ideas, their dissemination and the mechanisms behind creating leadership through the Web. After working as a brand manager in the 1980s, he founded Yoyodyne, one of the first Internet-focused marketing compan...
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