[IT] Applicazione della Realtà Virtuale al Marketing. The spectacular nature of virtual reality is often used by companies as a marketing tool to attract customers, interacting with them by offering an experience and simultaneously promoting a product or service. This happens by means of the realization of the real fittings, personalized with the colors or the logo of the client, or specifically tailored to his needs. The guests of these installations are subjected to promotional messages about the product, but they do it while having fun. The experiences that are offered in the form of simulation and by means of Virtual Reality are generally inspired by sports, entertainment, or recreational activities. The goal is to offer an exciting experience, which the user will keep in the memory associated with the sponsored product. Virtual Reality can also be used to show, in a simulated version, the characteristics of the product itself, such as for the dem...
Tateo's Interdisciplinary Lifelong Learning